Cultural Imperialism Essay. Words7 Pages. Some trust that the recently globalised economy of the late twentieth and early 21st century has encouraged this procedure using new data innovation. This sort of cultural imperialism originated from what is called ‘soft power’ · The political-economy perspective argues that the homogenisation of culture and communication through cultural imperialism leads to shared values and ideologies. In addition to which reflects a particular ideology on being a social phenomenon of American media, fashion, and food dominating the global market and shaping the cultures and identities of other blogger.comted Reading Time: 11 mins · Cultural imperialism Essay. Cultural imperialism takes after the concept of imperialism, only that instead of economic, military or political dimension, we have culture as the tool in enforcing the will of a superior country to other, weaker nation-states. This distinguishes cultural imperialism; say from other forms of imperialism in the past, which are more on the
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Cultural imperialism takes after the concept of imperialism, only that instead of economic, military or political dimension, we have culture as the tool in enforcing the will of a superior country to other, weaker nation-states.
This distinguishes cultural imperialism; say from other forms of imperialism in the past, which are more on the use of force or physical compulsion. The rise of the United States as a global power practically gave birth to the concept of cultural imperialism. Since the s it has become a favorite subject of research and debate and it continues to garner renewed and increased interest these past decades. According to Bernd Hamm and Russell Smandych there are numerous reasons why this is so but these include the shrinking of the world into a global village due to technology, particularly the internet and other forms of information and communication technologies; the phenomenal growth and influence of American-exported cultural industries; and, the shifting state of international relations and global politics.
Get your assignments done by real pros, cultural imperialism essay. Save your precious time and boost your marks with ease. Just fill in your HW requirements and you can count on us! In his discourse of the media imperialism and cultural imperialism Tomlinson extensively referred to Chin Chuan Lee and his account on media imperialism. For more help, tap into our pool of professional writers and get expert essay editing services!
It is necessary to see arguments about the media aspects of cultural imperialism and not to separate media imperialism having no imputed connection with a broader cultural totality, cultural imperialism essay.
Media imperialism is a way of discussing cultural imperialism because it involves all the complex political issues — and indeed, the political commitments — entailed in the notion of cultural domination. There are global media events, when virtually everyone with access to a television set is able to witness major events at the same time for example, the Gulf War, the Bosnian conflict.
Then there is the regional and potentially global spread of service delivery platforms for example, Star TV, CNN, BBC World TV. The rationale behind cultural imperialism as a means in the discourse of nationality, writes Tomlinson, stems from the idea of the invasion of an indigenous culture by a foreign one and that the media becomes the most cultural imperialism essay tool in such phenomenon.
According to him, nearly everyone who talks about cultural imperialism talks in this way at some point. Tomlinson elaborates:. The reason why this discourse has such common currency is that it is highly ambiguous way of speaking and thus very accommodating, cultural imperialism essay. This trips pretty easily off the sociological tongue, but what does it mean? These, among other questions, arise out of the ambiguity that Tomlinson has talked about.
For instance, how local is local? Do we mean the culture of a village, a region, cultural imperialism essay, a nation or a supra region like Latin America? Or as Campbell, Davies and McKay asked, whose empire are we really talking about given that Americanisation is much more a product of a concern with European authority and cultural hegemony.
Tomlinson also referred to the critique of globalisation or global capitalism as the critique of universalism. He explained that some of the points critical to globalisation are extensions of Marxist critiques. However, in his discourse on cultural imperialism, he emphasized that globalisation is the latest phase in the long story of an expanding Western cultural hegemony. To quote:. This sort of celebration of the cultural benefits of time-space compression attracts criticism not just on account of its wide-eyed naïveté, but because it has a putative ideological function.
In this discourse, Tomlinson asked what is wrong with homogeneity or whether it is necessarily a bad thing. Essentially, this is aimed at a critical discourse which tackled and attacked the perceived features of modernity such as universalism, consumerism and materialism. These concepts were posed as agents of cultural imperialism or vice versa. Timothy Gorringe discussed this extensively on the premise that in attacking modernity, one has to remember the drudgery, injury and anxiety brought about by concepts such as the consumerism.
The most obvious flaw in his argument is his notion that media exhaust culture. One should not underestimate culture because it is not all media — media is cultural imperialism essay a part of it. Cultural imperialism essay there is also the problem about concretely establishing the relationship between the political, economic and cultural dimensions. There are some scholars who brand such assumption of interconnection as some Marxist topology and that it is inadequate in base and superstructure in cultural studies.
According to Cunningham and Jacka, textual and audience studies since the s indicate that individual texts can be read in various ways while empirical research is required to determine what role imported media products actually do play in formations of culture in any particular localities and moments. We argue our final critique based on cultural imperialism essay grounds.
This was also accompanied by the then one-way flow of the US media products to other countries. However, today the case is different because the system has changed, cultural imperialism essay. For one, the US no longer dominates the world economy since it has globalised. The globalisation of the media no longer requires that it should be based or headquartered on a single location. The movements of the global economy and the economies within it is very dynamic and that there is a rapid exchange people, money, goods and, of course cultural artifacts.
If this trend holds, the idea that one single power could dominate other societies via cultural imperialism may no longer be possible. As discussed elsewhere in this paper, the export of cultural goods is no longer dominated by the United States.
Because of globalisation there are already dominant products in the US culture industry which came from other countries this include Japanese animation and other Cultural imperialism essay fixture in the American pop culture. In my opinion this is partly attributed to the steady stream of immigrants to the US.
And cultural imperialism essay the culture that the Africans, Asians, Caribbeans and Latin Americans bring to Europe and the US reflect that cultural influence is no longer a one-way flow. Indeed, perhaps these are the reasons why the discourse of cultural imperialism is no longer as popular in academic circles as it was during the 70s and the 80s.
However, as Jonathan Xavier Inda and Renato Rosaldo put it, cultural imperialism essay, its theories are still some of the most important critical positions for understanding the process of globalisation. It is also worth mentioning that some cultural theorists, cultural imperialism essay, according to Colas, have even calling for a shift away from national or local conceptions of cultures towards a notion of global culture or, more recently, a global modernity characterized by transnational flows in media, finance, ethnic identity and technology, which create different, decentred yet often overlapping global spaces of cultural expression.
All four discourses of Tomlinson regarding cultural imperialism are central to our discussion essentially because they point to, in one way or another, to the cultural imperialism essay, through direct or indirect means, of a homogenizing, dominant culture by an imperial metropole onto subordinated cultures. Yet it is perhaps the first two that are most of salient relevance to the transnational power of Western culture the capacity to undermine and even erase national or local forms of cultural practice.
All in all as our analysis has shown, the discourse of cultural imperialism is actually an amalgamation of a variety of complicated, ambiguous and, cultural imperialism essay, sometimes, conflicting concepts.
For example, we have cited beforehand that the theories he espoused are still very important critical position in order to understand globalisation and perhaps tell us where it is going. Bell, Roger. Cultural Crossroads and Global Frontiers: New Directions in US Diplomatic History. Australasian Journal of American Studies.
Campbell, N. Issues in Americanisation and Culture. Edinburgh University Press. Cunningham, S. and Jacka, E. Australian Television and International Mediascapes. Cambridge University Press. Hamm, B. Cultural Imperialism: Essays on the Political Economy of Cultural Domination, cultural imperialism essay. Broadview Press. Inda, J. and Rosaldo, R. The Anthropology of Globalisation: A reader.
Blackwell Publishing, cultural imperialism essay. Tomlinson, J. The Discourse of Cultural Imperialism. Sage Publications. Vicious and Benign Universalism. Topic Imperialism. Cultural imperialism essay High School, cultural imperialism essay.
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Cultural Imperialism Essay. Words7 Pages. Some trust that the recently globalised economy of the late twentieth and early 21st century has encouraged this procedure using new data innovation. This sort of cultural imperialism originated from what is called ‘soft power’ · The political-economy perspective argues that the homogenisation of culture and communication through cultural imperialism leads to shared values and ideologies. In addition to which reflects a particular ideology on being a social phenomenon of American media, fashion, and food dominating the global market and shaping the cultures and identities of other blogger.comted Reading Time: 11 mins · Cultural imperialism Essay. Cultural imperialism takes after the concept of imperialism, only that instead of economic, military or political dimension, we have culture as the tool in enforcing the will of a superior country to other, weaker nation-states. This distinguishes cultural imperialism; say from other forms of imperialism in the past, which are more on the
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